After i studied and gained my qualification, I wanted to start my own personal trainer business but I had no idea how to start a company or even where to look.
I asked a friend for some help which they wrote me a list of things I’ll need to do to start the business. The list included: logo, slogan, website, equipment, insurance, business name and registering as a sole trader.
So I first made my logo which took sometime and experimenting because I wanted it to be unique and to also standout from the crowd like what makes it different to others out there. I also looked at other businesses from different industries such as Apple, Windows, BMW and so on which after I looked around I realised the companions which are well recognised and well known are the ones with the most simple logos they aren’t too complex or difficult to identify.
So I used the best thing my friends which helped me by giving feedback which I learnt about what colours are more appealing to the general public and which ones people didn’t like. After that I had my finished product a combination of two colours which people enjoyed and put them together which make it very memorable.
The business name was pretty simple for me to make it’s simply my initials and then the word “Fitness” behind it which was a very easy choice for me to make.
With the website I found I don’t need to make one because I have made all the forms on my phone so I can simply send them across to people which are interested and I use social media to show the results my clients have made.
With the insurance I simply just searched and looked at the different ones to find the one that’s perfect for me and what I want to achieve.
Registering as a sole trader, so here in the UK the government website can be difficult to navigate around especially if you have dyslexia, so just ask a friend or a family member for some help or you can ask your local council for some advice.
Before trying to gain your first client you should ask yourself the following questions:
How can I become approachable?
How can I make people want to hire me out of everyone else in the industry?
What separates me from other PT’s?
What problem can I solve for people?
Why should they use my services compared to all the others which are already established?
How much should I charge people?
What am I going to charge them and what comes with it?
Should I offer package deals or just a simple monthly/weekly subscription?